Distinct Services | Content Writing
We thought you'd say that.
Communication, at its core, whether to the world at large or to stakeholders within your organization, is the process of you and your audience arriving at a mutual understanding of the meaning of your message. Concise, informative, and intelligent communication is a vital tool for shaping your voice and is essential for establishing the materials that fuel your success.
Lumin8 produces internal and outward facing communications for a variety of media including websites, marketing materials, social media, and more. We partner with you to develop strategies for strengthening understanding and can perform a communications audit to evaluate your materials to gauge their effectiveness.
Communication expert Dr. John Lund once said "Don't communicate to be understood; rather, communicate so as not to be misunderstood." and it is a sentiment that we share wholeheartedly.
Social Media has greatly impacted our relationships with our customers as many of them move beyond traditional outlets and migrate to the Internet in search of goods and services. When used effectively to engage, Social Media can increase your brand awareness and convert potential prospects into new customers as well as foster loyalty, promote your message and even optimize your search engine visibility. Better still, it presents a unique conversational opportunity as it allows you to hear what your target market has to say and respond accordingly in a direct and timely fashion.
When developing content for Social Media, it's all about engagement; requiring consistency, relevancy, and an interesting message to foster a platform that others will want to follow and believe in. Providing valuable content free of obvious sales messages and interacting with your audience rather than pitching to them can remove doubts of sincerity and present you as a trusted resource in your industry.
Lumin8 understands the role of Social Media in the current business environment and we develop your content to not only educate your audience but invite them as well to converse and participate with you on an ongoing basis.
It's all about you.
Although the introduction of the Internet into the corporate landscape has often been heralded as the end of print-based or other traditional marketing channels, the truth is that businesses need not struggle to draw the line between online or offline initiatives just yet. Rather than viewing it as an either/or proposition, traditional "offline" communication can bring much needed value through a strategic union with its digital counterpart, leading to the development of a more comprehensive and balanced marketing platform.
Offline media strategies enable organizations of all sizes, from mom-and-pops to even the most renowned brands, to generate excitement about their products or services through real-world points of contact. Whether as a standalone message or as an introduction to a greater online initiative, traditional marketing gets you out front and in sight of your customers.
Through our discipline and experience, Lumin8 crafts powerful written content that will drive your successful ad campaigns and traditional creative promotional materials.
Can you Google that?
No matter the size or nature of your organization, when presenting yourself online you not only face the challenge of industry competitors worldwide, you also vie for the limited time and attention of customers who might otherwise be drawn to websites which appeal to their personal interests. Time is a valuable commodity and as a result, every word matters. Beyond being well written, persuasive website content needs to engage your audience and connect with them through creative, compelling messages, both original and informative.
Website visitors will skim over text to lock in on those words or phrases that prove to be the most relevant to their interests. It is important that your voice comes through loud and clear in your message and your website content is tailored to those who will benefit from it the most, including the search engines that will drive your traffic.
Working closely with you to develop your online voice, Lumin8 will construct content that is clear and search engine friendly with the goal of positioning you as an authority in your field and a vital resource to your customers.