Knock, knock. Who's there?
As logical extensions of your overall brand, logo and identity design play key roles that work together as a whole to create a perceived image for your business.
A logo is the key visual element that anchors the connection between your brand and your customers. It enables them to discover, share and remember your company by its simplest expression through the individual or combined use of an icon and/or wordmark. Working from its strengths, a successful logo should be memorable, versatile, scalable to any size and identifiable with or without colour in order to effectively convey your company's personality and message.
A brand identity outlines the visual materials employed to represent your company. Coupled with style guidelines to be utilized as a framework, it ensures that your image remains cohesive and consistent while complimenting the design plan of your logo. Employed across stationery, packaging, marketing collateral, and a wide range of other mediums, brand identity takes the abstract concept of your brand strategy and gives it life through a well-defined visual representation.
Brand Standard Manual
Ensuring your brand is consistently uniform across all styles and formatting is the goal of your Brand Standard Manual. When used effectively, it maintains the professional integrity of your calculated branding efforts and instills trust and confidence.
Designed from scratch or redesigned because your business is evolving, your Logo carries perhaps the single most important touchpoint between you and your customers. It is your handshake, your face to the world, and your lasting impression.
As the many arms that extend the reach of your logo and brand, Stationery in all its forms represent a valuable opportunity to keep your customers acquainted with your company and re-enforce the strong and cohesive values that are your message.