Communication | Marketing Content
It’s all about you.
Although the introduction of the Internet into the corporate landscape has often been heralded as the end of print-based or other traditional marketing channels, the truth is that businesses need not struggle to draw the line between online or offline initiatives just yet. Rather than viewing it as an either/or proposition, traditional "offline" communication can bring much needed value through a strategic union with its digital counterpart, leading to the development of a more comprehensive and balanced marketing platform.
Offline media strategies enable organizations of all sizes, from mom-and-pops to even the most renowned brands, to generate excitement about their products or services through real-world points of contact. Whether as a standalone message or as an introduction to a greater online initiative, traditional marketing gets you out front and in sight of your customers.
Through our discipline and experience, Lumin8 crafts powerful written content that will drive your successful ad campaigns and traditional creative promotional materials.
Brochures
Impressive copy is often overlooked and undervalued when creating a brochure. Engaging headlines and content that is not only informative but relevant as well as direct can mean all the difference between your message being relegated to the trash can or your customer picking up the phone to dial your number.
Case Studies
Narratives sharing how your customers have benefited from your contributions can make for powerful promotional materials. Case Studies which provide in-depth accounts of how your involvement brought about success can generate confidence in your abilities as well as bring additional welcome attention.
Newsletters
Distributing newsletters that don't read well risks causing your reader to doubt the credibility of your marketing campaign and potentially that of your business itself. From the subject line which needs to be relevant and inviting to the body of the message with its actionable content and excitement, Newsletter campaigns done right are a powerful tool for communication.
Press Releases
Even with the impact that the digital world has on traditional media channels, Press Releases are still a great opportunity to connect with your audience and with those who report to them. Create a Press Release that is readable, relevant, and relatable and you stand to make your audience sit up and pay attention to whatever announcement you need to make.
Reports & Presentations
Used for a broad range of topics and goals, Reports and Presentations can come in various formats, lengths, and styles. They must convey the author's command of the subject with clarity and increase the understanding of its intended audience.
White Papers
Whether the goal is to demonstrate thought leadership, generate leads, or close the sale, White Papers provide the crucial information required to further understanding and encourage action from its target audience.